With everything in this world to have a great debate about, why should racial slurs be one of them? H&M recently, without clearly thinking, marketed a green hoody with the words “The coolest monkey in the jungle”. No big deal right? Well get this, a young African American boy was sporting the H&M hoody. I know plenty of individuals are probably wondering why this should be the topic of concern. I’ll let you know why…
First and foremost, for years WE have been called any and all degrading name under the sun including a monkey and/or ape. Those types of derogatory names derive from the time of slavery. I greatly applaud that someone would have the audacity to print and publish those degrading words on a hoody and have none other than an African American young boy wear it for their business. Our young African American kids already have enough within their own community to worry about but to be ostracized still by the world is a totally different conversation.
I have always been the one to understand all perspectives when a “misunderstanding” arises but with this particular case, I truly believe I’ve exhausted all avenues. With African Americans being the target of society, this incident would just be one more dart to add to the collection.
Businesses, in general, hire individuals who specialize in marketing to various people but in a way that is culturally sensitive and appropriate, H&M were you advertising to the countless African Americans who buy from your stores? Trust me this was not the brightest idea! You mean to tell me with you being in business for so long, advertising in such a way that all ethnicities purchased your items, that this mistake accidentally happened?
Truly, we’ve got to re-evaluate who we support, in terms of businesses. In no way, my personal opinion, would our fellow melanin brothers and sisters have us out here looking crazy. Let’s educate our people, but first and foremost, let’s educate our children to know that just because you are offered it’s not always a good idea and it isn’t always good money.